Objective: JDM Mart is a startup car agency based in Hong Kong, dedicated to provide high level of quality in Japanese imported cars and services to like-minded car enthusiasts locally.
Concept: The idea of the logo is to create a shape that symbolises a steering wheel, since JDM doesn't necessarily associate with cars for people who are not familiar with it. Thus, adding a tagline underneath will clarify the nature of business to the general public.