Objective: Design packaging for LIFE™ CBD Water to highlight its calming benefits, targeting consumers who seek relaxation and clarity. The goal was to create a minimalist design that aligns with LIFE™ CBD's B2B brand image and to launch the product in Hong Kong with impactful city-wide marketing.
Concept: The packaging features a clean, modern design with soft colors and sleek typography, reflecting the product's natural ingredients—40mg of CBD and zero calories. The minimalist approach conveys purity and sophistication, making it stand out on shelves. To maximize visibility, we launched with posters across Hong Kong, reinforcing the brand’s message of calm amidst the urban rush.
All Rights Reserved by Altum International.