Objective: The collaboration with Lane Crawford offered a unique opportunity to showcase Found’s premium CBD products in three of their flagship locations, elevating the brand’s presence in one of Hong Kong’s most prestigious luxury retail spaces. This pop-up aimed to broaden Found’s customer reach, attract a more sophisticated audience, and educate the public on the benefits of CBD. By leveraging Lane Crawford’s reputation for curating high-end products, the pop-up sought to position CBD as a luxury wellness offering within a premium retail environment.
Concept: Inspired by Found’s flagship store in Sheung Wan, which is surrounded by greenery in an urban setting, the pop-up counters were designed to evoke a green oasis. Natural elements and plants were integrated into the design to create a calming, wellness-focused atmosphere.
The space offered not only the exclusive premium gift set but also light food and beverage items like CBD-infused juices, puddings, and energy balls, allowing customers to sample and experience CBD in various forms. The layout invited exploration and education, providing an immersive experience where customers could engage with the products in a serene, premium environment. The exclusive gift set further reinforced Found’s positioning as a luxury wellness brand, promoting CBD’s potential to enhance daily well-being.
All Rights Reserved by Altum International.