
Felix & Co Rebranding
Objective: Rebranding for Felix & Co to establish a modern and appealing identity that resonates with their contemporary audiences.
Concept: Felix & Co combines premium quality cannabinoidswith complementary active ingredients and botanicalsto deliver supercharged benefits. Their product range includes CBD and CBG across a rangeof strengths and formats – perfect for beginners and pros alike. The new Felix & Co logo revitalises the brand with a modern aesthetic. To simplify the word "company", it is shortened to "Co" and balanced with a dot placed under the ampersand.
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