Felix & Co Rebranding

Objective: Rebranding for Felix & Co to establish a modern and appealing identity that resonates with their contemporary audiences.

Concept: Felix & Co combines premium quality cannabinoidswith complementary active ingredients and botanicalsto deliver supercharged benefits. Their product range includes CBD and CBG across a rangeof strengths and formats – perfect for beginners and pros alike. The new Felix & Co logo revitalises the brand with a modern aesthetic. To simplify the word "company", it is shortened to "Co" and balanced with a dot placed under the ampersand.