Objective: A unique brand identity for Mµ, a fresh line of high-quality mushroom extracts that promote health and well-being. It includes developing a logo, visual identity, packaging and point-of-sale materials.
Concept: The brand name Mμ represents the Greek letter for ‘M’. It is representative of “mushroom” and the logo is designed unique and graphically distinctive. The overall brand identity is clean, classic and premium.
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