Objective: LOUDER provides a comprehensive platform for exploring Hong Kong's unique designs and handcrafted items. Recognising the significance of December in retail, they've partnered with local artists to offer a series of exclusive festive workshops, accessible solely to LOUDER members.
The campaign's objectives include enhancing brand exposure, driving foot traffic to their three physical retail stores, increasing membership sign-ups, and ultimately boosting Christmas sales.
The campaign is promoted through a variety of promotional materials, both online and offline, including website banners, social media posts, printed POSM, and LED banner.
Concept: The key visual incorporates festive green and red colours to evoke the holiday spirit. Cut-out images of the workshop's end products are strategically placed to capture people's attention and entice them to participate.
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